For too long, marketers have centred their practices around appealing to a millennial market. Unfortunately, this has left the advertising community deeply unprepared for the rise of the generation Z customer base. While some marketing principles may apply to both groups, what entices a 35-year-old to purchase a product or service will be quite different […]

The size of household internal water damage claims has risen 72% in the last five years and the issue is now a more common and costly risk for properties than burglary or fire, Chubb says. The average claim size received by Chubb Australia jumped to $30,361 last year from $17,627 in 2014 as changing home […]

Based on a study of 230 customer projects over the past five years, digital transformation and automation specialist Schneider Electric has found digital transformation can be instrumental in cutting energy costs for businesses. The company has released its inaugural Global Digitalisation Report 2019, investigating how buildings, data centres, industries and infrastructure can be impacted by […]

Six months after devastating floods hit the north Queensland city of Townsville, 60% of insurance claims have been closed – but more than 400 have been denied. The Insurance Council of Australia (ICA) says almost 30,000 claims have been received since an insurance catastrophe was declared on February 2, with estimated losses of $1.24 billion. […]